A retail / cafe concept located in LA’s Arts District for the Danish lifestyle brand, HAY. The space honors HAY’s two distinct spirits: the calm, quiet of the brand’s Danish design roots, and the dynamic, playful energy that HAY is known for. With this duality, guests encounter two distinct spatial experiences under one roof.
As the first graduate term project of ArtCenter’s Spatial Experience Design program, the resulting body of work included full understanding of the brand’s identity and DNA, mapping the user journey and experience, and representing design all elements digitally (Rhino + Twin Motion, floor plan, section, and axonometric views) and by building three physical models at different scales.